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TEAM / Erin Rock

Erin Rock
Tallahassee, FL
850.671.4402

Erin Rock joined The Southern Group’s Tallahassee office in 2019. Erin has expertise across a broad range of industry sectors, including communications, education, environment and sustainability, procurement, public administration, senior issues, and technology.

Erin started her political career as deputy public affairs director for the Department of Community Affairs, coordinating public information efforts during the 2004 and 2005 hurricane seasons. Erin also served two sessions as a staff director in the speaker’s office of the Florida House of Representatives, where she helped coordinate the legislature’s massive education and outreach effort surrounding the once-a-decade redistricting process.

Erin has spent most of her career with the Department of Management Services (DMS), first as deputy secretary of business operations and then as chief of staff. In those roles, Erin helped administer the state’s retirement and health insurance benefits, advised on human resource policy, and oversaw the massive human resource information system. Erin also ensured the success of the statewide data and telecom infrastructure and services, coordinated hundreds of millions of dollars in construction projects and facilities management, oversaw the state’s enterprise procurement processes, and managed Florida’s private prisons and vehicle fleet. Finally, Erin supervised daily operations, including communications, departmental purchasing, finance and administration, information technology, and legislative affairs.

Erin engineered the resurgence of the Office of Supplier Diversity within DMS, which is dedicated to increasing opportunities for Florida-based woman-, veteran- and minority-owned small businesses.

Erin has led the DMS for the past six years, the final two in the role of agency secretary. Under Erin’s leadership, DMS adopted an aggressive agenda on behalf of its one million customers. Erin repeatedly ensured budget and policy victories with the Florida legislature and successfully executed some of the largest projects and procurements in the agency’s history. Erin was also credited by the Florida Technology Council in 2018 for her success in strengthening DMS’s relationships with Florida’s technology industry.

In addition to her work at DMS, Erin has filled advisory roles in various executive agencies, including special counsel to the Department of Environmental Protection, director of communications and external affairs for the Florida Department of Education, and director of communications to the Florida Departments of Children and Families and Elder Affairs. Erin currently serves on the board of the Florida Technology Council.

Erin is a proud graduate of the University of North Florida, where she received a BA in mass communications. Erin and her husband, Bret, live in Tallahassee with their two children.

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Many members of our powerhouse team in Tallahassee have served in leadership positions at the highest levels of Florida state government.